Case studies

Named brands. Real numbers.

A selection of shows and campaigns we've planned, produced and grown. Where a client is named, the numbers are theirs and they've approved the study.

How To Kill An Hour case study

How To Kill An Hour

430M+ views · 1.8M followers

From a living-room idea to a 430M-view cultural brand

From a living-room idea to a British Podcast Award winning cultural brand with 430M+ views.

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O2 case study

O2

112k podcast listeners · year-round format

New Phone Who Dis?

The vertical video format that became part of O2's annual strategy.

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PlayStation case study

PlayStation

474k views on video one

PlayStation VR × Joe.co.uk

474,000 views on video one, then a commissioned mini-series.

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Ubisoft case study

Ubisoft

200k live viewers

Assassin's Creed Valhalla: Odin's Hootenanny

200,000 live viewers for Odin's Hootenanny across IGN and Ubisoft.

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Microsoft Xbox case study

Microsoft Xbox

52k views · UK Xbox creators

Project xCloud

A London-wide 5G gaming challenge for the UK launch of Xbox cloud gaming.

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Disney+ case study

Disney+

20k views · 86k podcast downloads

Disney+ UK launch content

Product demo social and a platform tutorial for the Disney+ UK launch.

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Twitch case study

Twitch

Front page · 60 hours of streams

Front page of Twitch.tv

Front-page feature, 60 hours of streams, and a live hosts panel for rising Black talent.

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Ain't Got A Clue case study

Ain't Got A Clue

Featured by Apple & Spotify at once

Featured by Apple and Spotify at the same time

A lockdown idea featured by Apple Podcasts and Spotify simultaneously.

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Bentley case study

Bentley

3 ongoing brand relationships from one shoot

Bentley Flying Spur

One shoot that opened three ongoing brand relationships.

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eSC eSkootr Championship case study

eSC eSkootr Championship

400M streamed audience · 10k+ live

Lead presenter for a global electric scooter series

Trackside presenting for eSC, distributed by BBC and ESPN/DAZN to a 400M streamed audience.

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BAFTA case study

BAFTA

122k live viewers · 17 awards

BAFTA Games Awards panel and presenting

Panel for Best British Game, a ceremony discussion, and presenting Original Property.

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EA Battlefield case study

EA Battlefield

4.3M units · launch activation

Battlefield 2042 dream-team activation

Stream and VOD content assembling a dream team for the Battlefield 2042 launch.

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Trek Culture case study

Trek Culture

208k subscribers · 60M+ views

Number one Trek channel on YouTube

Launched Trek Culture inside WhatCulture; grew it into the biggest Trek channel on YouTube.

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Goodwood × eSC case study

Goodwood × eSC

250k in attendance

Goodwood Festival of Speed × eSC

On-stage with eSC's founder for a closed presentation at a 250,000-person festival.

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National Comedy Awards case study

National Comedy Awards

Nominated · 10 episodes in

Best Comedy Podcast nomination

Ain't Got A Clue nominated for Best Comedy Podcast after only ten episodes.

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Star Trek / Rick and Morty case study

Star Trek / Rick and Morty

Lower Decks launch interview

Star Trek Lower Decks with Mike McMahan

HTKAH special with the Rick and Morty showrunner for Star Trek's first animated series in 50 years.

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Apple Podcasts case study

Apple Podcasts

Apple Spotlight · UK editorial pick

Apple Podcasts Spotlight

Ain't Got A Clue handpicked for Apple Spotlight with a month of in-app and social promo.

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