Named brands. Real numbers.
A selection of shows and campaigns we've planned, produced and grown. Where a client is named, the numbers are theirs and they've approved the study.
How To Kill An Hour
430M+ views · 1.8M followersFrom a living-room idea to a 430M-view cultural brand
From a living-room idea to a British Podcast Award winning cultural brand with 430M+ views.
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O2
One format · A full year of O2 launchesNew Phone Who Dis?
The vertical video format that became part of O2's annual strategy.
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PlayStation
500k views on video onePlayStation VR × Joe.co.uk
Half a million views on video one, then a commissioned mini-series.
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Ubisoft
200k live viewersAssassin's Creed Valhalla: Odin's Hootenanny
200,000 live viewers for Odin's Hootenanny across IGN and Ubisoft.
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Microsoft Xbox
Ongoing Microsoft partnershipProject xCloud
A London-wide 5G gaming challenge for the UK launch of Xbox cloud gaming.
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Ain't Got A Clue
Featured by Apple & Spotify at onceFeatured by Apple and Spotify at the same time
A lockdown idea featured by Apple Podcasts and Spotify simultaneously.
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Bentley
3 ongoing brand relationships from one shootBentley Flying Spur
One shoot that opened three ongoing brand relationships.
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Disney+
20k views · 86k podcast downloadsDisney+ UK launch content
Product demo social and a platform tutorial for the Disney+ UK launch.
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Twitch
Front page · 60 hours of streamsFront page of Twitch.tv
Front-page feature, 60 hours of streams, and a live hosts panel for rising Black talent.
Read case study →eSC eSkootr Championship
Lead presenter for a global electric scooter series
eSC eSkootr Championship
400M streamed audience · 10k+ liveLead presenter for a global electric scooter series
Trackside presenting for eSC, distributed by BBC and ESPN/DAZN to a 400M streamed audience.
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BAFTA
122k live viewers · 17 awardsBAFTA Games Awards panel and presenting
Panel for Best British Game, a ceremony discussion, and presenting Original Property.
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EA Battlefield
4.3M units · launch activationBattlefield 2042 dream-team activation
Stream and VOD content assembling a dream team for the Battlefield 2042 launch.
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Trek Culture
208k subscribers · 60M+ viewsNumber one Trek channel on YouTube
Launched Trek Culture inside WhatCulture; grew it into the biggest Trek channel on YouTube.
Read case study →Goodwood × eSC
Goodwood Festival of Speed × eSC
Goodwood × eSC
250k in attendanceGoodwood Festival of Speed × eSC
On-stage with eSC's founder for a closed presentation at a 250,000-person festival.
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National Comedy Awards
Nominated · 10 episodes inBest Comedy Podcast nomination
Ain't Got A Clue nominated for Best Comedy Podcast after only ten episodes.
Read case study →Star Trek / Rick and Morty
Star Trek Lower Decks with Mike McMahan
Star Trek / Rick and Morty
Lower Decks launch interviewStar Trek Lower Decks with Mike McMahan
HTKAH special with the Rick and Morty showrunner for Star Trek's first animated series in 50 years.
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Apple Podcasts
Apple Spotlight · UK editorial pickApple Podcasts Spotlight
Ain't Got A Clue handpicked for Apple Spotlight with a month of in-app and social promo.
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