Bentley · Branded content
Bentley Flying Spur
3 ongoing brand relationships from one shoot
One shoot that opened three ongoing brand relationships.
ConceptProductionDirection
Idea
Marcus and How To Kill An Hour collaborated with Bentley on two films: a luxury Christmas stocking-filler showcase and a review of the Flying Spur. Marcus also pitched, and won, a Footlocker urban/high-end photoshoot on the back of it.
Execution
Marcus wrote, produced and directed both sequences: an in-studio multi-cam shoot and a cinematic location shoot for the car, with the photoshoot running simultaneously.
Result
A different take on the typical car review, and ongoing relationships with Bentley, Footlocker and Just Hype.
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