EA Battlefield · Branded content
Battlefield 2042 dream-team activation
4.3M units
launch activation
Stream and VOD content assembling a dream team for the Battlefield 2042 launch.
TalentStreamingSocial
Idea
EA approached Marcus to show how Battlefield 2042 played unlike anything else in the genre, through creators audiences already trusted.
Execution
A dream-team stream and VOD / social package built around live play and cut-down moments for launch week.
Result
Part of a launch that went on to report 4.3M units sold and $153.6m gross revenue in the portfolio write-up.
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