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How To Kill An Hour · Flagship show
From a living-room idea to a 430M-view cultural brand
430M+ views · 1.8M followers
From a living-room idea to a British Podcast Award winning cultural brand with 430M+ views.
Full POD Production
Idea
In 2015 Marcus assembled a team to launch a podcast about gadgets, tech and trending culture. The bet: as streaming solved music, people would go looking for personality and conversation, and short-form social clips could feed a long-form show.
Execution
Weekly long-form episodes recorded in our studio, cut down into a relentless stream of vertical clips: jokes, anecdotes and viral facts built for Reels, Facebook and TikTok. Every technique now in the POD System was tested here first.
Result
A British Podcast Award. 430,000,000+ views and a 1.8 million follower audience across platforms. Single clips clearing 11.1M, 8.3M and 3.5M views. Regular front page of iTunes. A young professional audience that brands from Apple to LEGO have paid to reach.
Proof on screen
Clips that cleared millions for How To Kill An Hour
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