11.1M
How To Kill An Hour · Flagship show
From a living-room idea to a 430M-view cultural brand
430M+ views · 1.8M followers
From a living-room idea to a British Podcast Award winning cultural brand with 430M+ views.
Full POD Production
Idea
In 2015 Marcus assembled a team to launch a podcast about gadgets, tech and trending culture. The bet: as streaming solved music, people would go looking for personality and conversation, and short-form social clips could feed a long-form show.
Execution
Weekly long-form episodes recorded in our studio, cut down into a relentless stream of vertical clips: jokes, anecdotes and viral facts built for Reels, Facebook and TikTok. Every technique now in the POD System was tested here first.
Result
A British Podcast Award. Number one in the gadget charts, and the front page of Apple Podcasts twice. 430,000,000+ views and a 1.8 million follower audience across platforms, with single clips clearing 11.1M, 8.3M and 3.5M. A young professional audience that brands from Apple to LEGO have paid to reach.
Proof on screen
Clips that cleared millions for How To Kill An Hour
8.3M
3.5M
2.1M
Want results like these?
Book a free strategy call. We'll tell you what is realistic for your show.