Ubisoft · Live event
Assassin's Creed Valhalla: Odin's Hootenanny
200k live viewers
200,000 live viewers for Odin's Hootenanny across IGN and Ubisoft.
Idea
To celebrate the launch of Assassin's Creed: Valhalla, Ubisoft and IGN staged Odin's Hootenanny, a digital variety event hosted by cast member, author and broadcaster Danny Wallace.
Execution
Studio game shows, on-location challenges and gameplay reveals running on Xbox Series X. Marcus played Kerplunk with a raven, threw axes at replica skulls and forged his own sword. All in the name of learning viking skills.
Result
200,000 people watched the live stream across IGN and Ubisoft's YouTube channels, bolstered by coverage on How To Kill An Hour. One of several projects with these brands.
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