PlayStation · Branded content
PlayStation VR × Joe.co.uk
500k views on video one
Half a million views on video one, then a commissioned mini-series.
TalentProduction
Idea
PlayStation, GAME and Joe.co.uk wanted content that showed how much fun VR on the PlayStation actually is, without it feeling like a spec sheet.
Execution
HTKAH co-presenters Marcus Bronzy, Nick Bright and Dev competed head-to-head in VR. The winner got the bragging rights. The loser faced some interesting consequences.
Result
Half a million views on the first video, which led directly to a commissioned mini-series with Marcus and Joe.co.uk.
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