Named brands. Real numbers.
A selection of shows and campaigns we've planned, produced and grown. Where a client is named, the numbers are theirs and they've approved the study.

How To Kill An Hour
430M+ views · 1.8M followersFrom a living-room idea to a 430M-view cultural brand
From a living-room idea to a British Podcast Award winning cultural brand with 430M+ views.
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Ain't Got A Clue
Featured by Apple & Spotify at onceFeatured by Apple and Spotify at the same time
A lockdown idea featured by Apple Podcasts and Spotify simultaneously.
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Trek Culture
208k subscribers · 60M+ viewsNumber one Trek channel on YouTube
Launched Trek Culture inside WhatCulture; grew it into the biggest Trek channel on YouTube.
Read case study →Star Trek / Rick and Morty
Star Trek Lower Decks with Mike McMahan
Star Trek / Rick and Morty
Lower Decks launch interviewStar Trek Lower Decks with Mike McMahan
HTKAH special with the Rick and Morty showrunner for Star Trek's first animated series in 50 years.
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Apple Podcasts
Apple Spotlight · UK editorial pickApple Podcasts Spotlight
Ain't Got A Clue handpicked for Apple Spotlight with a month of in-app and social promo.
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