Microsoft Xbox · Branded content
Project xCloud
Ongoing Microsoft partnership
A London-wide 5G gaming challenge for the UK launch of Xbox cloud gaming.
Idea
For the UK launch of Project xCloud, Marcus challenged Xbox On and Outside Xbox to the ultimate test of their London knowledge and gaming skills, played entirely over the cloud.
Execution
Both teams travelled across London completing tasks at landmarks armed with 5G SIMs, smartphones and Project xCloud, with a full product review on the How To Kill An Hour podcast.
Result
Project xCloud is now core to Xbox Game Pass Ultimate, and the campaign spurred ongoing work with Microsoft through the Series X launch.
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