O2 · Branded content
New Phone Who Dis?
One format · A full year of O2 launches
The vertical video format that became part of O2's annual strategy.
ConceptProductionDistribution
Idea
O2 (Telefónica) came to us wanting a repeatable, mobile-first vertical video format that could flex across multiple phone launches rather than a one-off ad.
Execution
Marcus created, wrote and produced New Phone Who Dis, a series that takes each new device out of the studio and tests it in the real world.
Result
Distributed across both O2's and How To Kill An Hour's social networks. It performed so well it became an integral part of O2's strategy throughout the year.
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