B2B SaaS
The B2B SaaS Playbook
A podcast that doubles as your demand-gen engine, your guest pipeline and your ABM door-opener.
B2B SaaS
The B2B SaaS Playbook
- Cadence
- Weekly
- Length
- 20 to 30 minutes
- Structure
- Guest interview with a tight problem-solution-proof structure
VPs of Marketing, Heads of Content and founder-CEOs at Series A to Series C SaaS companies.
Most SaaS podcasts are vanity projects. Two co-founders chatting about the journey, twelve listeners, dies at episode nine. The good ones are pure pipeline machines: every guest is an account, every episode is a piece of evidence in a sales cycle, every clip is a LinkedIn ad with a real person's face on it.
What usually gets in the way
- Booking guests who are also your target accounts
- Avoiding the founder-mythology trap
- Repurposing for LinkedIn without spamming the team
- Tying episodes back to revenue, not just downloads
Plan - guests are accounts
We build the guest pipeline against your ideal customer. Target accounts get an invite to come on the show. The interview is the meeting, and the aim is a conversation they do not experience as a pitch.
Optimise - one episode, ten assets
Every recording is broken down into the audio episode, the YouTube cut, three to five vertical clips for LinkedIn, a written takeaway post, a sales-team battlecard with the best quotes, and a guest-shareable highlight reel. One day in the studio, two weeks of content.
Deliver - attribution baked in
Every CTA points to a tracked landing page. We tag listens in your CDP where possible, and we report monthly on episodes-to-pipeline so the show earns its line in the marketing budget.
What we aim for
Targets for this kind of show, not figures from a named client record.
1 of 3
Guests typically convert into pipeline
10x
Asset multiplier per recording day
6 mo
Typical time to a measurable revenue contribution
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